Know Your Mobile Customers Better
Unfortunately, most publishers and advertisers don’t know much about their mobile customers. Once customers leave the company’s own mobile app, they’re invisible. Do they visit competitors’ apps? Do...
View ArticleWhat Facebook can’t tell you about your mobile users
There are 1.19 billion reasons for mobile advertisers to like Facebook. That’s how many mobile monthly active users are on Facebook. Almost one of every four mobile device users on Earth is active on...
View ArticleDon’t Pay for Data About Your Own Customers
Customers using your mobile app reveal a lot about themselves. They generate data about what they do when they’re inside your app: where they go, what they look at, how long they stay, etc. Plus they...
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Not Knowing Your Customers Costs Money
When it comes to knowing their mobile customers, many companies have a bad case of tunnel vision. And it’s a problem that costs them a lot of money. Retailers, game companies, and publishers can see a...
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Without segmentation, mobile data isn’t very useful
It’s possible to collect a lot of information about mobile users. Companies can learn what users are doing inside their own mobile app. But only solutions like Apptient Mobile Intelligence gives...
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